Q: Define product positioning.
Ans: Product positioning: Product positioning refers to place a product in consumer's mind. It is the process of matching product feature to the needs of selected market segments.
Q : Mention the types of marketing strategy.
Ans: There are four types of marketing strategies namely-
• Market penetration
• Market development
• Product development
Q: What does "AIDA" mean?
Q: Define product, product mix, marketing mix, product-mix width, product-line length.
Product: A product is anything that can be offered to market for attention, acquisition and use that might satisfy a want or need.
Product mix: A product mix is the set of all product lines and items that a particular seller offers for sale to buyers.
Marketing mix: Marketing mix is the product, price, promotion and distribution. Product-mix width: Separate group of products are called product-mix width.
Product-line length: Some group but different products.
e.g. Ceftriaxone, Cephradine, Cefepime