Marketing strategy is developed?
different model in developing a marketing strategy, 7 steps model
parts of marketing strategy development are-
i) Consumer analysis
ii) Market analysis
iii) Analysis & Review of the competition & self
iv) Review of the distribution channels
v) Development of a "preliminary" Marketing Mix
vi) Evaluating the economics
vii) Revision and extension of steps 1-6 until a consistent plan emerges
What is the technical competence needed for a product Manager / officer?
Ans: Be able to identify and/or anticipate customers' requirements, the product —znager/officer must have a detailed knowledge of the followings-
• The particular "disease"
its incidence its presentation
causes & consequences risk factors
• Current treatment regimens:
including non pharmaceutical (e.g. radiology/surgery)
• Advantages & disadvantages of current regimens
• Effects on the patients:
of the disease of its treatment
• Current trends in medical opinion
• Economics of treatment
Describe FAB analysis.
F for Feature
• Feature of the product
• Product indications
e.g. Ciprofloxacin is bitter tasted, so for children it should be granule form.
• Less expensive
B for Benefits
• Lower cost for patients